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Atlanta, GA, July 1, 2008— Georgia Public Broadcasting (GPB), operators of nine public television stations and seventeen public radio stations statewide, has selected Public Radio Partners (PRP) as their exclusive agent for all local corporate underwriting, as of July 1, 2008.
PRP welcomes the opportunity to represent GPB, a station that underscores its breadth of service throughout Georgia with strong community focus, excelling in locally produced original programming.
As the first joint licensee station PRP will represent, we are looking forward to developing a sales strategy that blends the multifaceted corporate support possibilities, ranging cross-media from local centric to statewide appeal. We aim to create a streamlined buying experience for the underwriter that fortifies the GPB brand amid all the options.
The underwriting team, under the direction of Jim Taszarek, Jr. will continue to work from GPB’s offices in Atlanta.
ABOUT GPB
The mission of Georgia Public Broadcasting is to “To create, produce and distribute high quality programs and services that educate, inform and entertain our audiences and enrich the quality of their lives.”
Georgia Public Broadcasting's nine public television stations deliver quality PBS and original programming to every county in Georgia, and significant portions of surrounding states. Since 1984, Georgia Public Broadcasting's listener-supported public radio network has been Georgia's source for great music and National Public Radio (NPR) news. Georgia Public Broadcasting’s education service is Georgia’s electronically delivered classroom for all Georgia learners and Georgia educators’ source for top-quality multiple media educational products and services. GPB’s educational services serve more than 90,0000 teachers and approximately 1.5 million students across the state. To learn more, visit gpb.org.
ABOUT PRP
Public Radio Partners is a privately owned business providing outsourced underwriting sales departments to public broadcasting stations. Operations began in 1999 when KJZZ & KBAQ-FM in Phoenix outsourced their underwriting sales to Public Radio Partners, a partnership that soared revenues by 50% in the first two years. PRP currently represents Rocky Mountain PBS in Denver, Twin Cities Public Television in St. Paul, KJZZ and KBAQ in Phoenix, KPLU in Seattle, WPLN in Nashville, KUT in Austin, Capital Public Radio in Sacramento, and WGUC and WVXU in Cincinnati.
PRP is headquartered in Phoenix, Arizona and has 47 fulltime employees.
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