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PRESS RELEASE
AUSTIN, TX – October 30, 2006 –
90.5 KUT-FM Public Radio renews their contract with Public Radio Partners (PRP) to serve as the station’s exclusive representative for all local corporate underwriting through August 2009. Revenues generated from corporate underwriting help provide the informative and cultural programs found on public radio, and help the station evolve to serve the community.
Representation by Public Radio Partners since February 2002 has boosted underwriting revenue by an average of 25% annually over prior year for the past 4 years.
Public Radio Partners’ success stems from its ability to communicate public radio’s marketing value to the business community and align with underwriters who value public radio’s non-commercial nature and quality programming.
During the past contract term, PRP has helped introduce new marketing opportunities to the Austin business community through sponsorship of traffic reports and creation of the Independent Retailer Kit. The Independent Retailer Kit provides a meaningful connection between KUT-FM and the local independent retailers which thrive in Austin and contribute to the community’s unique flavor.
With the recent addition of web and streaming sponsorships on the newly renovated kut.org, Public Radio Partners will balance their focus on developing best new media sales practices while sustaining the growth of traditional on-air underwriting. “To that aim, we’ve devised KUT Community Impact Programs, customized blends of all media vehicles, which provide underwriters deeper and broader reach among the station’s audience”, commented Kirk Nelson, VP of Sales and Marketing for Public Radio Partners.
About KUT Austin and KUTX San Angelo
For more than 40 years, KUT-FM, Austin’s listener-supported public radio, has been enriching the lives of Central Texans with local and national programming that mirrors the unique nature of its audience. In addition to providing news from National Public Radio and Public Radio International, KUT is home to the national program, “Latino USA,” and KUT News, which produces award-winning news programming, special features series and documentaries that have been broadcast nationally and podcast from npr.org. For more information, visit www.kut.org.
Based in Scottsdale, Arizona, Public Radio Partners is a privately owned business providing outsourced underwriting sales departments to public broadcasting stations. Operations began in 1999 when KJZZ & KBAQ-FM in Phoenix outsourced their underwriting sales to Public Radio Partners, a partnership that soared revenues by 50% in the first two years. PRP currently represents KJZZ and KBAQ in Phoenix, KPLU in Seattle, WPLN in Nashville, Capital Public Radio in Sacramento, and Rocky Mountain PBS in Colorado. They provide underwriting consultation to WYCC-TV in Chicago.
PRP is headquartered in Scottsdale, Arizona and has 32 fulltime employees.
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