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Charleston Place in Charleston, SC
Outsourcing: It’s NOT
About Headcount
Monday, January 24, 2:30-3:45pm
Underwriting sales is like
no other function of a public television station.
Tuesday, January 25, 10:00 – 11:15am
Monday, January 24, 2:30-3:45pm
Historically, little public broadcasting work has
been outsourced. Most of the jobs inside a PTV station are highly
specialized. The industry is diffused with a challengingly low population
density. But changing work patterns and telecommunications improvements
are opening outsourcing opportunities for public broadcasters. Come
see specific examples of successfully outsourced station functions.
Learn how stations made and make outsource decisions and understand
why, “It’s not about headcount, it’s about improved
and expanded services.”
Presenters:
- Tom Hurley, DMW Worldwide
- Anita Sims, NETA Business Center
- Jim Taszarek, Public Radio Partners
- Kirk Topliffe, Altec
>> Download
Full Presentation: Outsourcing
Tuesday, January 25, 10:00 – 11:15am
Come learn how to structure, manage, and lead this
critical element of your staff. The presentation will include insights
from commercial radio sales, as well as the best practices from
public TV and public radio sales.
Presenters:
- Kirk Mische, KLVX TV Las Vegas
- Jim Taszarek, Public Radio Partners
>> Download
Full Presentation: Underwriting Sales Management
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