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Hyatt Regency in Houston, Texas
What does station management need to know about
underwriting to ensure that the underwriting department is maximizing
your station’s potential? This session will break down underwriting
into levers, those few things that significantly impact performance
and are within your control. Then, you will learn the performance
indicators to monitor that focus on those levers and enable you
to make informed decisions. The key to managing performance is
your traffic system. Learn how to make sure that your traffic
system is giving you the critical data you need to manage the
underwriting department and maximize your station’s potential.
This session explores the keys to managing your station’s underwriting inventory in order to maximize your underwriting potential. You’ll learn how to price right, package, evaluate, and project inventory yield in order to grow your revenue as much as 100% in two years!
Presenters:
- Jim Taszarek, Public Radio Partners
- Kirk Nelson, Public Radio Partners
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