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PRESS RELEASE
SCOTTSDALE, AZ– April 7, 2006 – After a 5 year partnership, Public Radio Partners and Nevada Public Radio agreed not to renew their contract for underwriting representation by PRP. All functions of the underwriting department for News 88.9 KNPR and Classical 89.7 KCNV have been transferred in-house to Nevada Public Radio as of April 1st.
Although interests for the department were no longer congruent between the two parties, Nevada Public Radio’s general manager, Lamar Marchese commended PRP on the professional relationship and their integrity in handling the department over the past 5 years, all the way through the recent transition.
During the term of the partnership, representation by Public Radio Partners since 2001 boosted underwriting revenue by an average of 12% each year. Revenue per listener hour also increased to over 3.16 per hour – more than double the industry average.
Recognizing Nevada Public Radio’s prominence as a cultural anchor in the Las Vegas market, PRP created and annually managed publication of a Cultural Guide and an Almanac. The publications have helped positively propel Nevada Public Radio’s reputation in the community and added value for listener-donors who receive the publications as part of their membership. Both publications have availed alternative sponsorship opportunities for local businesses and non-profits while providing another revenue stream for the station.
Based in Scottsdale, Arizona, Public Radio Partners is a privately owned business providing outsourced underwriting sales departments to public broadcasting stations. Operations began in 1999 when KJZZ & KBAQ-FM in Phoenix outsourced their underwriting sales to PRP, a partnership that soared revenues by 50% in the first two years. PRP currently represents: KJZZ and KBAQ in Phoenix, KPLU in Seattle, WPLN in Nashville, KUT in Austin, Capital Public Radio in Sacramento, Rocky Mountain PBS in Colorado and a consultant relationship with WYCC-TV in Chicago.
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