Underwriting Performance
Indicators
Thursday, June 1, 10:30a.m.
What does station management need to know about
underwriting to ensure that the underwriting department is maximizing
your station’s potential? This session will break down underwriting
into levers, those few things that significantly impact performance
and are within your control. Then, you will learn the performance
indicators to monitor that focus on those levers and enable you
to make informed decisions. The key to managing performance is
your traffic system. Learn how to make sure that your traffic
system is giving you the critical data you need to manage the
underwriting department and maximize your station’s potential.
Presenters:
- Jim Taszarek, Public Radio Partners
- Kirk Nelson, Public Radio Partners
Download presentation: Underwriting Performance Indicators
Download handouts
Underwriting Performance Indicators
Ongoing Recruitment Process
Behavioral Based Recruitment
Retention Suggestions
Inventory Management
Power Ratio Formulas
Rates, Rate Cards & Inventory
Thursday, June 1, 2:00p.m.
Underwriting rates should be a reflection of market demand for your public radio or television station. This session will explain the supply and demand model of pricing, offer inventory management theories to manage demand and then show you how to create a rate card and package programs to maximize station revenue.
Presenter:
- Kirk Nelson, Public Radio Partners
Download presentation: Rates, Rate Card & Inventory
Download handouts
Annual Avail Revenue Planner: TV
Annual Avail Revenue Planner: Radio
Supply & Demand Worksheet
Download performance management worksheets
Annual Budgeting Worksheet
Monthly Revenue Projection Worksheet
Guidelines: Monthly Projection Worksheet
Weekly Goal Meeting Report
Guidelines: Weekly Goal Meeting Report
