Underwriting Performance
Indicators
Wednesday, May 30, 3:30p.m.
What does station management need to know about
underwriting to ensure that the underwriting department is maximizing
your station’s potential? Designed for both radio and television stations, this session will break down underwriting into levers, those few things that significantly impact performance and are within your control. Then, you will learn the performance indicators to monitor that focus on those levers and enable you to make informed decisions..
Presenters:
- Jim Taszarek, Public Radio Partners
- Kirk Nelson, Public Radio Partners
Download presentation: Underwriting Performance Indicators
Download handouts
Underwriting Performance Indicators
Rates, Rate Cards & Inventory Management
Thursday, May 31, 10:30a.m.
Rates should be a reflection of market demand for your public radio or television station. This session will explain the supply and demand model of pricing, offer inventory management theories to manage demand and then show you how to created a rate card and package to maximize staton revenue.
Presenter:
- Kirk Nelson, Public Radio Partners
- Jim Taszarek, Public Radio Partners
Download presentation: Rates, Rate Card & Inventory
