Revenue Models for Underwriting Packages
Wednesday, May 28, 9:30a.m.
This session will cover packaging concepts for public radio and TV to help you maximize your station's inventory, and therefore, revenue. We will explain how to maximize all you station's inventory including on-air, web, member magazines, station events, challenge grants and more. You will leave with specific examples of how to package, position and manage.
Presenters:
- Jim Taszarek, Public Radio Partners
- Kirk Nelson, Public Radio Partners
Download presentation: Revenue Modesl for Underwriting Packages
Commission Compensation Models
Friday, May 30, 11:15a.m.
This session will define compensation models for underwriting sales reps and help you understand what compensation models provide the greatest results. You’ll learn how to evaluate your market environment in order to design a compensation model that’s best suited for your market and station. We will break down five (5) different compensation models and the pros and cons associated with each so you can determine which one is best for you.
Presenter:
- Kirk Nelson, Public Radio Partners
- Jim Taszarek, Public Radio Partners
Download Presentation: Sales Compensation Models
