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PBMA Webinar: July 20, 2006

Rates, Rate Card, & Inventory

Thursday, July 20, 12:00pm PST

Using two case studies, this PBMA Telephone Toolkit session demonstrates how to develop better revenue predictions through analysis of station inventory and underwriting billing, and application of the principles of supply and demand.

Presenter:

Kirk Nelson, Public Radio Partners

Download presentation: Rates, Rate Card & Inventory (Webinar version)

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November 3-5, 2009

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