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PRDMC: July 13 – 16, 2005
Westin Century Plaza in Los Angeles, CA

DEI Academy Workshop: Effective Sales Management
Wednesday, July 13, 8:30am – 5:30pm

Corporate Support Track: Maximize Revenue by Managing Inventory
Saturday, July 16, 9:45am - 11:00am

Category Spotlight

Saturday, July 16, 11:30am

DEI Academy Workshop: Effective Sales Management
Wednesday, July 13, 8:30am – 5:30pm

One-day workshop prior to PRDMC each year offering a systematic approach to achieving your underwriting goals, including planning, budgeting, recruiting, training, team management, inventory yield management, pricing, and more.

Presenters:

• Jim Taszarek, Public Radio Partners
• Kirk Nelson, Public Radio Partners

Corporate Support Track: Maximize Revenue by Managing Inventory
Saturday, July 16, 9:45am - 11:00am

This session explores the keys to managing your station’s underwriting inventory in order to maximize your underwriting potential. You’ll learn how to price right, package, evaluate, and project inventory yield in order to grow your revenue as much as 100% in two years!

Presenter:

• Kirk Nelson, Public Radio Partners

>>Download Full Presentation:

Maximize Revenue by Managing Inventory

Category Spotlight

Saturday, July 16, 11:30am

Which categories are best to pursue for public radio underwriting in order to maximize time and effort?  Find out in this session as success stories are shared with specific market examples.

Presenters:

• Nancy Mitchell, KJZZ / KBAQ, Underwriting Sales Manager
• Kimberly Sparrow, KQED

Download Full Presentation:  Category Spotlight