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Westin Century Plaza in Los Angeles, CA
DEI Academy Workshop: Effective
Sales Management
Wednesday, July 13, 8:30am – 5:30pm
Corporate Support Track: Maximize Revenue by Managing Inventory
Saturday, July 16, 9:45am - 11:00am
Category Spotlight
Saturday, July 16, 11:30am
Wednesday, July 13, 8:30am – 5:30pm
One-day workshop prior to PRDMC each year offering
a systematic approach to achieving your underwriting goals, including
planning, budgeting, recruiting, training, team management, inventory
yield management, pricing, and more.
Presenters:
- Jim Taszarek, Public Radio Partners
- Kirk Nelson, Public Radio
Partners
Saturday, July 16, 9:45am - 11:00am
This session explores the keys to managing your station’s
underwriting inventory in order to maximize your underwriting potential.
You’ll learn how to price right, package, evaluate, and project
inventory yield in order to grow your revenue as much as 100% in
two years!
Presenter:
- Kirk Nelson, Public Radio Partners
>>Download Full Presentation:
Maximize Revenue by Managing Inventory
Which categories are best to pursue for public radio underwriting in order to maximize time and effort? Find out in this session as success stories are shared with specific market examples.
Presenters:
- Nancy Mitchell, KJZZ / KBAQ, Underwriting Sales Manager
- Kimberly Sparrow, KQED
Download Full Presentation: Category Spotlight
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