PRDMC:   July 17-19, 2008, Orlando, FL

• Setting Long-Term Goals for Underwriting

Friday, July 18, 9:45am - 11:00am

Presenters:  Kirk Nelson, PRP and

Noel Scarpmoen, Development Dir., WUWM, Milwaukee, WI

Your station has a long-term strategic plan.  Your underwriting department should have one too.  How do you determine your potential and the long-term strategies necessary to reach it?  How do you make the case for the necessary resources?  We'll cover the questions a long-range underwriting plan should answer, and discuss tools, metrics, and internal politics.

Download Presentation:  Setting Long-Term Goals>>>

• Advanced Packaging Strategies

Friday, July 18, 2:15pm - 3:30pm

Presenter:  Kirk Nelson

When creating packages, whether they are custom packages or turnkey packages, you have to be certain your packages meet the needs of your underwriters while paying close attention to inventory management issues.  It's a balancing act, but ultimately what's good for the station is good for the underwriter.  Join us for strategies that succeed on both accounts.

Download Presentation:  Advanced Packaging Strategies>>>

• Sales Strategies for a Down Economy (Double Session)

Saturday, July 19, 9:45-11:00am and 11:30am-12:45pm

Presenter:  Jim Taszarek

In this session with audience participation, we roll up our sleeves and share proactive approaches to making goal in 2008 (and the foreseeable future). We’ll cover ten ideas for increasing underwriting sales during bad and healthy economies alike. We'll start with topics like focused sales activity, packaging, proposals, new initiatives and morale boosters and then let our collective creative thinking run wild. You’ll leave with a notebook filled with ideas you can apply when you return home.

Download Full Presentation:  Sales Strategies for a Down Economy>>>

News

• Georgia Public Broadcasting Awards Sponsorship Services Contract to Public Radio Partners

• Nashville Public Radio renews underwriting contract with Public Radio Partners

• Twin Cities Public Television Awards Sponsorship Services Contract to Public Radio Partners

• Cincinnati Public Radio Outsources to Public Radio Partners

• 90.5 KUT-FM Renews Underwriting Contract with Public Radio Partners

• Rocky Mountain PBS Outsources to Public Radio Partners

• Nevada Public Radio Underwriting Goes In-house

• 88.5 KPLU-FM renews Underwriting contract with Public Radio Partners

• Capital Public Radio Outsources to Public Radio Partners

• KJZZ 91.5 FM and KBAQ 89.5 FM Extend Contract with Public Radio Partners

• KUT Outsources Underwriting Activity to Public Radio Partners

PREVIOUS EVENTS
Click the links below to download presentaions from previous events.

PRDMC Conferences

July 17-19, 2008

July 12-14, 2007

July 26-29, 2006

July 13-16, 2005

PBMA Conferences

May 27-30, 2008

May 29-31, 2007

PBMA Webinar: July 20, 2006
May 30 - June 2, 2006

May 31 - June 3, 2005

NETA Conferences
January 25-28, 2007

January 26-29, 2006

January 23-26, 2005