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ST.PAUL, MN – May 3, 2007 –
Twin Cities Public Television (tpt), operators of analog channels
tpt 2 and tpt 17 plus seven digital channels serving Minnesota and Western Wisconsin, has selected Public Radio Partners, (operating as Public Broadcasting Partners / PBP) as their exclusive agent for all local corporate underwriting, as of April 2, 2007.
PBP is looking forward to leveraging the corporate support possibilities for tpt, a station that is very well received in their market, with high viewer ratings relative to market size.
One initiative underway is the development of a new break format that changes underwriting credits from 7-second billboards to 15-second marketing messages. What’s special about the new format is the visual continuity present throughout the pod’s sequence, which aside from looking very professional, emphasizes to the viewer that these are supporters. The underwriter will enjoy the benefits of greater image versatility to express their message, within a visual context that reinforces their support of the tpt brand.
The underwriting team, under the direction of Jim Taszarek, Jr. will continue to work from tpt’s offices in St. Paul.
ABOUT tpt
The mission of Twin Cities Public Television is to “harness the power of television and other media for the public good.” A not-for-profit educational, civic, and cultural resource, tpt presents original productions for national and state broadcast. Productions include the DragonflyTV science series for kids; the Emmy Award-winning Benjamin Franklin; the Emmy-winning The Forgetting: A Portrait of Alzheimer’s; the Emmy-winning Suze Orman: The Laws of Money, The Lessons of Life; the long-running public affairs program Almanac; and the innovative Minnesota Channel, highlighting the state’s history, culture, and community.
One of the most watched PBS affiliates in the nation, tpt is based in St. Paul and operates seven digital stations in addition to analog channels tpt 2 and tpt 17. The organization also develops and distributes online content via the website www.tpt.org, as well as through iTunes, Google Video, Yahoo Podcasts and other distribution channels. As an active member of the community, tpt also brings outreach programs to local schools and community groups. To learn more, visit tpt.org.
ABOUT PBP
Public Radio Partners, d.b.a. Public Broadcasting Partners, is a privately owned business providing outsourced underwriting sales departments to public broadcasting stations. Operations began in 1999 when KJZZ & KBAQ-FM in Phoenix outsourced their underwriting sales to Public Radio Partners, a partnership that soared revenues by 50% in the first two years. PBP currently represents Rocky Mountain PBS in Denver, KJZZ and KBAQ in Phoenix, KPLU in Seattle, WPLN in Nashville, KUT in Austin, Capital Public Radio in Sacramento, WGUC and WVXU in Cincinnati, and a consultant relationship with WYCC-TV in Chicago.
PBP is headquartered in Scottsdale, Arizona and has 41 fulltime employees.
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