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WVIZ/PBS & WCPN 90.3 ideastream has selected Public Radio Partners (PRP) as their exclusive agent for all local corporate underwriting, as of October 1, 2008.
PRP considers the representation of ideastream an exciting opportunity to be a part of the innovation so characteristic of this public media service organization. Stemming from a merger in 2001 that brought together public radio station 90.3 WCPN and WVIZ/PBS, ideastream partners with others to leverage all its assets to serve the region.
PRP intends to maximize the multimedia programs and events that ideastream provides, to offer strong, meaningful solutions for local corporate supporters. In the spirit of collaboration, PRP will be able to share best strategies developed in representation of its nine other public media clients, in particular Georgia Public Broadcasting, a joint licensee that became a PRP client this past July.
The ideastream underwriting team, under the direction of Kirk Nelson will continue to work from the Idea Center™ at Playhouse Square in Cleveland.
ABOUT ideastream®
ideastream is public broadcasting and a whole lot more.
ideastream is a non-profit organization that applies the power of media to education, culture and citizenship. It includes WVIZ/PBS, 90.3 WCPN, educational and public service cable channels, broadband interactive video distance learning, the Internet and other interactive media.
Based on careful and ongoing ascertainment of community needs, ideastream acquires, creates and delivers content that connects those who seek knowledge with those who have it.
ideastream has attracted national attention as a new model for public service media. The services of ideastream are utilized by more than 2.8 million people a month in the Northeast Ohio region.
Visit ideastream.org for more information.
ABOUT PRP
Public Radio Partners is a privately owned business providing outsourced underwriting sales departments to public media clients. Operations began in 1999 when KJZZ & KBAQ-FM in Phoenix outsourced their underwriting sales to Public Radio Partners, a partnership that soared revenues by 50% in the first two years. PRP currently represents Rocky Mountain PBS in Denver, Twin Cities Public Television in St. Paul, KJZZ and KBAQ in Phoenix, KPLU in Seattle, WPLN in Nashville, KUT in Austin, Capital Public Radio in Sacramento, WGUC and WVXU in Cincinnati, and Georgia Public Broadcasting in Atlanta.
PRP is headquartered in Phoenix, Arizona and has 55 fulltime employees.
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