Situation: A hiring freeze coincided with the retirement of the station’s only salesperson, saddling the development directors with the responsibility for all underwriting sales.

Solution: Due to the nature of outsourcing, PRP was not bound by the hiring freeze. PRP recruited and trained four new salespeople during its first year.

Results: PRP generated over $1.4 million in underwriting revenue—up 50% over the station’s previous best-ever year—and exceeded the station’s goals by $200,000.

Case Studies
Outsourcing overcomes hiring obstacles.
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Category initiative improves inventory management, wins local support.
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Innovative offerings jumpstart sales staff, increase demand.
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Nontraditional revenue streams build bridge for underwriting.
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Recruiting the right people secures strong team.
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