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Public Radio Partners specializes in underwriting
sales as a local and seamless extension of your station—ensuring
your station receives maximum revenue from an under-utilized resource.
You can focus on the reasons for your station’s success:
thoughtful programming, member development, maintaining strong
relationships with your licensees, and expanding your audience.
How
does a partnership with an outside entity reduce my level of heartburn?
Because you pay Public Radio Partners a fixed commission on net
sales, the risks of investment in new salespeople and the cost of
turnover transfer to PRP. Your station pays PRP only for revenue
generated, motivating us to increase your underwriting sales. To
do so, PRP creates a compensation and reward system that encourages
high performance, is competitive within your market, and might
otherwise be problematic for a licensee’s administration.
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What
happens to my existing sales staff?
We work to retain your best sales people because PRP understands
that successful underwriting requires a strong relationship between
the corporate supporter and the station. The salesperson serves
as the linchpin in that equation. We augment your best staff
with bright new hires that love public broadcasting.
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Do you work in our offices?
Based on individual station requirements, staff can work in-house,
in a satellite office or off-site. PRP and the station negotiate
work-site requirements based on the station’s optimum operational
set-up.
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How will our underwriting copy sound?
Public Radio Partners takes a conservative approach to copy.
Training and copy-writing rules follow FCC guidelines, industry
recommendations
and individual station requirements. Station personnel always
approve copy prior to airing. Click here for examples.
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How are you paid?
We are paid a commission on net billings. If billing reaches 120
days uncollected, monies are refunded back to the station.
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Who
invoices and collects from underwriters?
Stations retain responsibility for invoicing, and payment goes
directly to your accounts receivable department. Sales staff is
responsible for ensuring payment is made in a timely and professional
manner.
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How much net revenue can I expect during the first
year?
Historically, PRP’s hiring, training and inventory management
have resulted in average growth rates of more than 20% – though
factors like market size, management team and station profile all
affect performance.
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If the relationship with PRP is not working,
is there an escape clause?
Public Radio Partners includes language in our standard agreements
allowing for either party to discontinue and transition out of
the relationship, once every reasonable attempt has been made to rectify
the situation.
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