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Partnership

PARTNERSHIP FAQ TRANSITION TO ACTION

Public Radio Partners increases your underwriting revenue through professional sales and inventory management. As specialists in corporate underwriting, PRP releases your station and its development staff from the headaches of sales recruitment, training, retention and compensation. You can focus on what you do best: Serving your community with a top-notch public radio station.

Partnership FAQ
A local underwriting staff, transference of HR risks and relinquishment of operating expenditures characterize the framework of your partnership with PRP. Expect fewer headaches from the day-to-day responsibilities of running a sales staff, and more time to focus on program and development initiatives for your station. While each partnership is tailored according to your specific needs, answers to some common questions illustrate its basic structure. Visit the Partnership FAQ page >>

Transition to Action
Expect immediate action to integrate the underwriting department with all station departments… Expect clear and swift strategies to transform your corporate underwriting into a powerful revenue stream… when your sales department begins the transition to the Public Radio Partners management system. Visit the Transition to Action page >>

“The value that PRP has brought to this partnership is new sales opportunities, idea networking through contact with other stations under PRP management, and working with great folks who ‘get it’ about public radio

—Lamar Marchese, General Manager, KNPR & KCNV, Las Vegas


What should your station expect from underwriting?
Contact us to learn more about outsourced underwriting >>
 
 


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