Inventory

PEOPLE INVENTORY STEWARDSHIP

Increasing your signal coverage... Funding a Web initiative… Launching a major gifts drive... Regardless of your goal, maximizing your station inventory will provide an efficient, effective revenue stream to bring it to fruition.

How does your current underwriting staff define sell-out?

• Is Morning Edition always sold-out—with mid-days, afternoon drives and evenings wide open?
• Are there weekend shows, like Car Talk, with overwhelming demand —and others that no one will touch?
• Have they sold-out drive-times, mid-days, evenings and weekends—but they still need more inventory to make your budget?
• Is 60% sold during drive-time good enough—even though all other segments are only at 25%?

How you define sell-out could be the difference between increasing your underwriting revenue 12% or 20% next year.

Using your existing avails, the Public Radio Partners inventory management system includes weekly, monthly, quarterly and annual analysis to ensure underwriting works effectively for your station. The PRP system cycles through key elements in each market:

Based on analysis from this sophisticated process, PRP generates pricing strategies to sell the greatest amount of total station inventory, at the highest price, but also offer reasonable opportunities for multiple classes of underwriters. Expect to hear diverse businesses voicing support for your station throughout the day and evening, throughout the week and year.

Expect to sell out all day-parts, Monday through Sunday, throughout the year—and cover the budget for your station’s next big initiative—through the Public Radio Partners inventory management system.

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